A leading electrician company

P.S.C Electro is the reference for electrical works in the region. With more than 20 years of experience in preparing for the re-inspection of the electrical cabinet, installing a complete electrical installation in a new-build home, expanding or modifying the existing installation, they are the party to call when it comes to electrical work.

Their need

The previous marketing partner could not provide an answer to the growth plans that PSC electro had in mind. That is why they went looking for a new partner who could provide a well-founded flow of leads and support them in the further growth of PSC electro. 

Our solution

We have collaborated with pscelectro.be to develop an effective solution to drive more sales and enhance the company’s market presence. Our proposed strategy integrates various marketing channels and techniques to attract, engage, and convert potential customers into loyal patrons. By implementing this comprehensive approach, PSC Electro can leverage its strengths and increase sales in a competitive market.

1. Website Optimization: The foundation of any successful online business is a well-optimized website. ADD-Design conducted a thorough analysis of pscelectro.be and provided actionable recommendations to enhance user experience, streamline navigation, and optimize the website for search engines. This will ensure that potential customers find the website easily, stay engaged, and convert into paying customers.
2. Search Engine Optimization (SEO): To drive organic traffic to pscelectro.be, we have implemented a robust SEO strategy. This included keyword research, optimizing meta tags and descriptions, improving website load speed, enhancing content relevancy, and building quality backlinks. By ranking higher in search engine results, PSC Electro will gain increased visibility and attract relevant visitors to its website.
3. Pay-Per-Click (PPC) Advertising: We have set up and managed targeted PPC campaigns, such as Google Ads, to maximize exposure and drive immediate traffic to pscelectro.be. By carefully selecting relevant keywords, optimizing ad copy, and leveraging audience targeting, we have ensured that the PPC ads generate high-quality leads and resulted in improved sales conversions.
4. Content Marketing: We developed a content marketing strategy that includes creating informative and engaging content relevant to PSC Electro’s products and target audience. This included blog posts, articles, videos, and infographics that demonstrate the company’s expertise and provide value to potential customers. By establishing PSC Electro as a trusted resource in the industry, we will attract and retain a loyal customer base.
5. Social Media Marketing: To expand PSC Electro’s online presence and engage with its target audience, We have developed a comprehensive social media marketing strategy. This will involve creating and curating compelling content, running targeted advertising campaigns, and actively engaging with followers to build brand loyalty and drive sales.
6. Email Marketing: We have designed and implemented an email marketing campaign that nurtures leads and keeps existing customers engaged. By creating personalized and segmented email content, offering exclusive promotions, and providing valuable product updates, PSC Electro can cultivate long-term relationships with customers and encourage repeat purchases.
7. Conversion Rate Optimization (CRO): ADD-Design has conducted a thorough analysis of pscelectro.be’s conversion funnel and user experience to identify areas of improvement. By employing A/B testing, heat mapping, and user feedback analysis, we will optimize landing pages, calls-to-action, and checkout processes to maximize conversions and increase sales in the future.

The result

• Because of our partnership PSC electro has a growth of 180% in incoming leads
• Expanding services
• Expanding offices
• Expanding team with 2 new employees