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Bodor Belgium

State of the art laser cutting technology

Bodor Belgium is a company specializing in the sale of laser cutters and associated equipment. They needed to establish a stronger online presence, educate their audience about laser cutting technology, and generate leads through content marketing.


  1. Limited Online Presence: Bodor Belgium had a minimal online presence, which was impacting their ability to reach potential customers.
  2. Audience Education: Laser cutting technology is a niche industry, and potential buyers often lack knowledge about the products and their applications.
  3. Lead Generation: The client aimed to attract businesses and individuals interested in purchasing laser cutters or related equipment.
  4. Content Creation: Developing high-quality and informative content on laser cutting technology can be challenging.


  1. Market and Audience Research:
    • ADD-Design began by conducting market research to understand the laser cutting industry in Belgium.
    • An audience analysis was performed to identify the needs and preferences of potential customers.
  2. Content Strategy:
    • A content strategy was developed to create informative and educational blog posts, articles, and guides related to laser cutting technology.
    • The content aimed to address common pain points, showcase case studies, and provide practical information.
  3. Social Media Management:
    • Bodor Belgium’s social media profiles were optimized to align with the content strategy and to provide a consistent brand image.
    • Regular posts were scheduled across platforms like LinkedIn and Facebook to promote blog content and engage the audience.
  4. Keyword Research and SEO Optimization:
    • Relevant keywords related to laser cutting technology and equipment were identified to enhance the visibility of blog posts in search engine results.
    • On-page and off-page SEO techniques were applied to improve blog post rankings.
  5. Lead Generation:
    • Blog posts included call-to-action (CTA) elements, encouraging readers to subscribe to newsletters, request more information, or download resources.
    • Email marketing campaigns were initiated to nurture leads and provide further insights on laser cutting.
  6. Analytics and KPI Tracking:
    • Key performance indicators (KPIs) were defined, including website traffic, lead generation, social media engagement, and brand awareness.
    • Regular analytics and reporting were conducted to assess the effectiveness of marketing efforts and make data-driven adjustments.


  1. Enhanced Online Presence: Through a consistent content strategy, Bodor Belgium’s online presence grew significantly, making them more discoverable by potential customers.
  2. Audience Education: Blog posts and articles addressed key questions and pain points of potential buyers, helping to educate the audience about laser cutting technology and its applications.
  3. Lead Generation: Content marketing efforts, including CTAs and email marketing, resulted in a steady flow of leads interested in laser cutting equipment.
  4. Engaged Audience: Social media content and blog promotions contributed to higher engagement and increased brand awareness among the target audience.
  5. Website Traffic and Conversion: Blog posts, optimized for SEO, attracted more visitors to the website, improving both brand visibility and conversion rates.
  6. Improved SEO Rankings: Blog posts and website content saw higher search engine rankings, which contributed to a larger organic traffic flow.
Bodor Belgium
ClientBodor BelgiumServicesBranding - Social media management - ContentmarketingShare
Offices Belgium
Belgium HQ —
Pannenhuisstraat 15A
2330 Merksplas

Belgium —
Bastion tower, Marsveldplein
1050 Brussels
+32 14 74 94 48
Office U.A.E.
Dubai — Level 23, Boulevard Plaza Tower 2 Sheikh Mohammed bin Rashid Blvd
+971 4 409 6996
Client zone
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