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Immo Point

Immopoint Lahuis
ClientImmpointServicesInstagram managementShare

A leading real estate company

Immopoint Lahuis is a real estate agency specializing in luxury properties in Spain and Belgium. They aim to attract international buyers seeking high-end real estate in Spain.


  1. High Competition: The Spanish real estate market is highly competitive, especially for luxury properties. Immopoint needed a strategy to differentiate itself from competitors.
  2. Targeting International Buyers: Immopoint’s target audience primarily consists of international buyers who may not be familiar with the Spanish real estate market.
  3. Visual Presentation: Effective presentation of the luxurious properties is crucial, as buying real estate is a visual and emotional decision.


  1. Market Analysis and Audience Research:
    • ADD-Design began by conducting market research to identify the key competitors in the luxury real estate market in Spain.
    • A detailed audience analysis was performed to understand the preferences and behaviors of international buyers.
  2. Content Strategy:
    • A content strategy was developed to showcase Immopoint’s properties in a visually appealing and informative manner.
    • High-quality, professional photos and videos were created to highlight the unique features of each property.
  3. Instagram Profile Optimization:
    • Immopoint’s Instagram profile was optimized with a professional and consistent visual identity. A well-crafted bio that conveys the brand’s value proposition was included.
  4. Regular Posting and Storytelling:
    • ADD-Design scheduled regular posts to keep the Instagram feed active and engaging.
    • Each property was presented as a story, sharing its history, architecture, and unique selling points.
  5. Hashtags and Geotagging:
    • A customized set of hashtags was used to increase the discoverability of posts.
    • Geotagging was utilized to connect the properties to their respective locations.
  6. Engagement and Interaction:
    • A strategy for engaging with the audience was implemented. This included promptly responding to comments and direct messages.
    • User-generated content was encouraged, and user reviews and testimonials were shared.
    • ADD-Design identified and collaborated with local influencers and real estate experts who could promote Immopoint’s properties and provide credibility to potential buyers.
  7. Paid Advertising:
    • Instagram advertising campaigns were launched to target specific demographics and reach a broader audience.
    • Ads were designed to showcase the most attractive properties and direct traffic to the Immopoint website for inquiries.
  8. Analytics and Performance Tracking:
    • Key performance indicators (KPIs) were established, including engagement rates, follower growth, website traffic, and lead generation.
    • Regular analytics and reporting were conducted to assess the effectiveness of marketing efforts and make data-driven adjustments.


  1. Increased Brand Visibility: Immopoint’s Instagram profile gained significant visibility, attracting a larger audience of potential buyers from around the world.
  2. Improved Engagement: Engagement rates, such as likes, comments, and shares, increased as a result of the storytelling approach and interactive engagement with the audience.
  3. Lead Generation: The Instagram marketing efforts resulted in an increase in inquiries and lead generation, connecting potential buyers with Immopoint’s real estate listings.
  4. Collaborations and Partnerships: Influencer partnerships and collaborations with real estate experts enhanced the brand’s credibility and reach.
  5. Sales Growth: Immopoint experienced a notable increase in property sales, particularly among international buyers who were reached through Instagram marketing.
Offices Belgium
Belgium HQ —
Pannenhuisstraat 15A
2330 Merksplas

Belgium —
Bastion tower, Marsveldplein
1050 Brussels
+32 14 74 94 48
Office U.A.E.
Dubai — Level 23, Boulevard Plaza Tower 2 Sheikh Mohammed bin Rashid Blvd
+971 4 409 6996
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