An in-house marketing solution

In the competitive world of commercial real estate, establishing a strong and consistent marketing approach is essential for success. A forward-thinking commercial real estate agent recognized this need and opted to collaborate with a digital marketing agency, deploying their expertise in-house for two days each month. This case study delves into how this strategic partnership led to the development of a sustainable marketing strategy and content creation process.

Background

The client, a prominent commercial real estate agency with an extensive portfolio of commercial properties, recognized the growing need for strategic marketing to stand out in a crowded market. Despite having a competent internal team, we acknowledged that engaging professionals with a fresh perspective could enhance their marketing strategies and content creation process.

Our challenge

The commercial real estate industry is highly competitive, and the client understood the importance of maintaining a strong online and offline presence. They faced several challenges:

1. Content Quality and Consistency: Developing consistent, high-quality content across various platforms required dedicated resources and expertise.
2. Time and Resource Constraints: The internal marketing team was stretched thin with various responsibilities, making it difficult to focus exclusively on creating and executing a robust marketing plan.
3. Creativity and Innovation: The agency wanted to infuse creativity and innovation into their marketing efforts to capture the attention of their target audience effectively.

Our solution

The client decided to partner with us. However, instead of traditional outsourcing, we opted for a unique approach – bringing ADD-Design in-house for two days every month. This arrangement aimed to foster collaboration, ensure alignment with the agency’s goals, and maintain a constant flow of communication.

Implementation

1. Collaborative Planning: During the two-day in-house sessions, the agency’s marketing team and ADD-Design’s experts collaborated closely to plan the upcoming month’s marketing activities. This included setting goals, identifying target audiences, and selecting the most suitable channels and platforms.
2. Content Creation: ADD-Design worked alongside the agency’s marketing team to create various types of content, such as blog posts, social media graphics, videos, and email campaigns. This collaboration allowed for the integration of fresh ideas and creative concepts.
3. Skill Transfer: The in-house setup facilitated knowledge sharing and skill transfer. The marketing team learned new techniques and strategies, enabling them to become more self-sufficient over time.
4. Real-time Feedback: With ADD-Design on-site, feedback loops were shortened, and adjustments could be made swiftly to align with the agency’s brand voice and preferences.

The results

The collaborative approach of integrating ADD-Design in-house for two days a month yielded several positive outcomes:

1. Enhanced Content Quality: The agency experienced a noticeable improvement in the quality and diversity of its marketing content.
2. Consistency: With focused in-house sessions, the agency maintained a consistent marketing schedule, ensuring a steady stream of engaging content.
3. Increased Engagement: The incorporation of innovative ideas and creative strategies led to higher engagement rates across various marketing channels.
4. Streamlined Workflows: The partnership streamlined workflows and communication, leading to faster decision-making and content delivery.
5. Skill Improvement: The agency’s internal marketing team developed new skills and gained insights from ADD-Design’s professionals, improving their overall capabilities.

Conclusion

The case of the leading commercial real estate agency’s collaboration with ADD-Design highlights the benefits of strategic partnerships and innovative approaches to addressing marketing challenges. By integrating external expertise in-house, the agency was able to elevate its marketing efforts, improve content quality, and maintain a competitive edge in the dynamic commercial real estate landscape. This case serves as a testament to the value of collaboration, creativity, and a forward-thinking mindset in achieving business success.