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FocusM World

Lead Generation - SEO
ClientFocus M WorldServicesLead generation & SEOShare

Lead generation & SEO


FocusMWorld is a leading international trade and export promotion company based in Dubai, specializing in FMCG and healthcare industries. They facilitate market entry and trade development for global companies into the Middle East and aid in exporting UAE-manufactured products to major markets worldwide.

Our challenges

FocusMWorld aimed to enhance their online visibility and attract high-quality leads. Their existing digital presence was under-optimized, affecting their ability to connect with potential clients and partners.

The solution

ADD-Design implemented a comprehensive SEO strategy and lead generation campaign. Key actions included:

  • Conducting a thorough SEO audit to identify areas for improvement.
  • Optimizing website content with relevant keywords.
  • Enhancing website structure and navigation for better user experience.
  • Creating high-quality, engaging content tailored to their target audience.
  • Implementing lead capture forms and CTAs to convert website visitors into leads.


The collaboration yielded impressive outcomes:

  • Significant increase in organic traffic by 45%.
  • Enhanced search engine rankings, with several keywords reaching the top 3 positions.
  • 60% boost in lead generation, with a marked increase in qualified leads.
  • Improved brand visibility and online authority in the international trade and export sector.

Through focused SEO efforts and strategic lead generation tactics, ADD-Design successfully amplified FocusMWorld’s digital footprint, driving substantial business growth and market reach.