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Google ADS
ClientProfalcoServicesGoogle ADSShare

Google ADS


Profalco, based in Belgium, is a certified security specialist with over 20 years of experience. They offer comprehensive security solutions, including intrusion detection, fire safety, CCTV surveillance, home automation, and access control, ensuring high-quality, customized service for both residential and commercial properties.

Our challenges

Profalco sought to expand their market reach and increase their customer base through effective online advertising. Their previous attempts at online marketing had not yielded the desired results, requiring a more targeted and efficient approach.

The solution

ADD-Design crafted a strategic Google Ads campaign tailored to Profalco’s unique needs. Key steps included:

  • Performing keyword research to identify high-potential search terms.
  • Creating compelling ad copy to attract and engage potential customers.
  • Setting up and optimizing targeted ad groups for different services.
  • Monitoring and adjusting bids to maximize ROI.
  • Analyzing campaign performance and making data-driven adjustments.


The Google Ads campaign delivered outstanding results:

  • 70% increase in website traffic from targeted ads.
  • 50% growth in lead generation, with a higher conversion rate.
  • Enhanced visibility of Profalco’s services in search results.
  • Improved overall brand awareness and online presence.

Through meticulous planning and execution, ADD-Design successfully boosted Profalco’s online advertising effectiveness, driving significant growth in customer acquisition and engagement.