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GS Technology

Leading 3D printing company

GS-Technology is a 3D printing company that specializes in both 3D printing services and the sale of 3D printers and related supplies. They wanted to enhance their brand, develop a stronger online presence, generate leads, and launch a user-friendly e-commerce website.


  1. Branding and Differentiation: GS-Technology faced competition in the 3D printing industry and needed to establish a unique and memorable brand identity.
  2. Online Visibility: The client had limited online visibility and required a robust online presence to reach a wider audience.
  3. Lead Generation: The primary goal was to attract businesses and individuals interested in 3D printing services and products.
  4. E-commerce Website: GS-Technology’s existing website was outdated and not optimized for e-commerce, necessitating a complete redesign.


  1. Market and Competitor Analysis:
    • ADD-Design conducted comprehensive market research to understand the 3D printing industry and identify key competitors.
  2. Branding and Positioning:
    • A branding strategy was developed to define GS-Technology’s unique value proposition and differentiate it in the market.
    • A refreshed logo, color palette, and visual identity were created to reflect the new brand image.
  3. E-commerce Website Redesign:
    • A modern and user-friendly e-commerce website was designed, featuring a clear product catalog, easy navigation, and a secure checkout process.
    • The website included product descriptions, reviews, and a customer support chat.
  4. Content Strategy:
    • A content strategy was implemented, focusing on creating informative blog posts, product guides, and case studies related to 3D printing technology.
    • Video content showcasing product demonstrations and tutorials was produced and shared on social media.
  5. Social Media Management:
    • GS-Technology’s social media profiles were optimized to align with the refreshed brand image.
    • Regular posts were scheduled across platforms like LinkedIn, Instagram, and YouTube to engage the audience with valuable content and updates.
  6. Lead Generation:
    • ADD-Design created lead magnets such as whitepapers, eBooks, and webinars to capture leads through the website.
    • Email marketing campaigns were initiated to nurture leads and provide insights about 3D printing technology.
  7. Online Advertising:
    • Targeted online advertising campaigns were launched on platforms like Google Ads and Facebook to reach potential customers interested in 3D printing products and services.
  8. Analytics and KPI Tracking:
    • Key performance indicators (KPIs) were defined, including website traffic, lead generation, e-commerce sales, and brand awareness.
    • Regular analytics and reporting were conducted to assess the effectiveness of marketing efforts and make data-driven adjustments.


  1. Improved Brand Identity: The new branding strategy and visual identity helped GS-Technology establish a strong, consistent, and differentiated brand that resonated with their target audience.
  2. E-commerce Sales Growth: The redesigned e-commerce website led to increased sales of 3D printers, supplies, and services, resulting in improved revenue.
  3. Enhanced Online Presence: GS-Technology’s online visibility significantly increased through active social media management and content creation, making the company more discoverable by potential customers.
  4. Lead Generation: Lead magnets and email marketing campaigns generated a steady flow of qualified leads interested in 3D printing products and services.
  5. Engaged Audience: Social media content and advertising campaigns contributed to higher engagement and increased brand awareness.
  6. Website Traffic and Conversion: The modern website attracted more visitors and improved conversion rates, resulting in more e-commerce sales and service inquiries.
3D printing company
ClientGS TechnologyServicesLead generation, branding, E-commerce, Social media managementShare