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Marketing

Social Platforms vs. Google

It likely comes as no surprise that younger audiences are far more inclined than older groups to use social platforms for product discovery. However, understanding the specifics of what people search for within social platforms versus what they still turn to Google for can be illuminating for businesses aiming to refine their marketing strategies. This…

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Google tracking

Google Consent Mode V2

In the ever-evolving landscape of digital marketing, staying compliant with privacy regulations while ensuring the effectiveness of your campaigns can be a challenging balancing act. For businesses running Google Ads or Google Analytics and targeting European users, the introduction of Google Consent Mode v2 has provided a solution to navigate the complex terrain of user…

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The Dual Blades of AI and Marketing: A Deep Dive into Their Impact on Warfare

In an era where technological advancements reach unprecedented heights, we witness the convergence of artificial intelligence (AI) and marketing as two powerful instruments transforming the way nations wage war. This ominous merger brings both opportunities and threats, and understanding its impact on the geopolitical stage is crucial. In this blog, we take an in-depth look…

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